And That’s How It’s Done:* Pop-up dance floor

An unbelievable amount of invisible work goes into each project we present. We tend to sweep that labor under the rug and tuck away our mess in a closet before the guests arrive. I guess we just want everything to look effortless.

But it’s decidedly not, and sometimes that’s the fun of what we do. We’re proud of how our events come together—usually on a shoestring budget—so we thought it was time to pull back the curtain and show you a little of our behind-the-scenes action.

One of the skills we’ve honed the sharpest over the years is building out makeshift venues in odd spaces. Though until now, we’ve never built a theater in our own office. For Jeremy Wade’s dance performance this week, we’ve laid a temporary floor, building up layers of foam, wood, and marley. And this is how it went.


*Alternate title: This is how we do it.

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