“Books in the Age of the iPad” correctly deduces that “print is dying, digital is surging, everyone is confused.” Craig Mod presents a thoughtful argument on the future of print, but a primary basis of his article is deeply flawed: the idea that some content is “formless.” My thoughts about this, from the writer/editor’s perspective rather than that of the designer’s, can be found in the (generally very interesting) comments thread.
His caption to the flowchart here reads “FORMLESS CONTENT: Retaining meaning in any container.” The medium is the message, dude! Meaning always shifts with form.
