I’ve been working on the Fort George brand since day one. I remember when Chris and Jack first sat down with me in my office. They brought a big collection of beer labels from around the world and we talked about doing something unique. They didn’t want to look like just another beer label. They wanted something that represented both the rich, industrious heritage of Astoria and the organic, hand-crafted artisanship that they were dedicated to.
A few years later they put in a canning line and Plazm started creating a packaging system. We also developed an approach to their seasonals that celebrated artists and artisans throughout the Pacific Northwest. Sometimes Fort Geroge collaborates with other breweries. Sometimes they collaborate with a coffee roaster. Other times they team up with a record label. About six months ago they said they wanted to do a collaborative beer celebrating Plazm—the magazine I helped found in 1991 and continue to publish periodically to this day.
What a nice thing. I’m very happy about this collaboration and what it has become. The can design was a collaboration too—with my Plazm partner Niko Courtelis.
You will be able to find the beer starting last week of January where Fort George is typically sold. They distribute exclusively in the Pacific Northwest.
We are having some release parties too! Details are below. I hope you can join us at one of these events and raise a glass or can to collaboration and creativity.
The February 1 free show at Holocene was booked by Eric Mast (aka E*Rock). Thanks Eric! We will be raffling off a Plazm collector’s edition box as well as some other fun things. And there will be free limited edition commemorative stamps made by Niko Courtelis for the first 50 people through the door.
Sunday – February 1st
Free show featuring Asss, Regular Music, and Mary Lattimore
1001 SE Morrison Street
8pm – 11pm
Here’s a photo of the press proofs of the new 16 oz. can.
If you want the beer without the free show, here are some other Plazm Farmhouse Ale events throughout the Northwest.
Thursday – January 29th
The Bier Stein 1591 Willamette Street
6pm – 9pm
Friday – January 30th
4500 SE Stark Street
5pm – 8pm
Saturday – February 7th
4511 California Ave SW
4pm – 7pm