Why Rand matters: A conversation

RandDWRset_Page_1On April 8th I will be participating in a public discussion with Michael Carabetta, creative director at Chronicle Books and Kate Bingaman-Burt (illustrator, PSU design professor, cultural force) about design legend Paul Rand.

Chronicle recently reproduced Rand’s seminal book—Thoughts on Design—for the first time since 1970. The book is a manifesto to exceptional design. Chronicle is putting together a series of conversations with design professionals around the country on Paul Rand and why he matters today. I was happy to get a call from Michael inviting me to participate in the one here in Portland. Details are below.


Event details
April 8th
6–8 pm
DWR Portland Studio
1200 NW Everett
Portland, OR 97209
RSVP: sday@dwr.com


The event has given me an excuse to immerse myself in Rand’s life story and immense body of work. He had a monumental impact on many things we take for granted today. To advertising, books, magazines, corporate identity, design, and education Rand brought a modernist approach. He married the verbal and the visual. And he had a monumental impact on the quality level of design—not to mention the humanizing of communication in an era of commodification.

So, where does that leave us today?

That’s what I am thinking about. Join us on the 8th to discuss.

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