Why Rand matters: A conversation

RandDWRset_Page_1On April 8th I will be participating in a public discussion with Michael Carabetta, creative director at Chronicle Books and Kate Bingaman-Burt (illustrator, PSU design professor, cultural force) about design legend Paul Rand.

Chronicle recently reproduced Rand’s seminal book—Thoughts on Design—for the first time since 1970. The book is a manifesto to exceptional design. Chronicle is putting together a series of conversations with design professionals around the country on Paul Rand and why he matters today. I was happy to get a call from Michael inviting me to participate in the one here in Portland. Details are below.

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Event details
April 8th
6–8 pm
DWR Portland Studio
1200 NW Everett
Portland, OR 97209
RSVP: sday@dwr.com

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The event has given me an excuse to immerse myself in Rand’s life story and immense body of work. He had a monumental impact on many things we take for granted today. To advertising, books, magazines, corporate identity, design, and education Rand brought a modernist approach. He married the verbal and the visual. And he had a monumental impact on the quality level of design—not to mention the humanizing of communication in an era of commodification.

So, where does that leave us today?

That’s what I am thinking about. Join us on the 8th to discuss.

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