Bud or Bud Light: Designing a Brand

plazm_bud_bud_light.030I will be doing a presentation at the Cannabis Creative Conference this Wednesday. It is an interesting time for this industry in Oregon with the maturation of medical and the birth of recreational categories. There are many challenges and opportunities ahead. I will discuss design, brand building, marketing, and communications best practices; what’s working and what isn’t in the Oregon cannabis category.

Wednesday, July 29
2:15 – 3:00
Portland Expo Center


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