You have to believe in yourself

OnCreativity sits down with artist Craig Costello aka KR, about creativity, risk-taking, and throwing the first punch.

Craig Costello began making his markers in the early 90s and sold them at the New York City store Alife. He has since collaborated with brands such as Nike, Levis, Cooper Mini, Incase, KidRobot, and more.

With the “OnCreativity” series, Plazm explores the nature of creativity and how it works via informal interviews with designers, artists, musicians, animators, and educators. Like creativity itself, their differing points of view inspire, provoke, confuse, and delight.

Director: Niko Courtelis
DP: Robert Bryant

www.oncreativity.tv

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