The quick serve pizza industry is heavily leaning towards low price in the last year or so. Little Caeser’s always has their 5 dollar Hot’n’Now pizzas. Pizza Hut is pushing their cheaper Pizza Mia pies. Dominos does their 5-5-5 deal. Less innovation than in the past (stuffed crust, other weird stuff).
This is an unknown local that looked quite interested in expansion (judging based off architecture, signage, etc) and it seems as if they are following the current industry standard.

Steve Schroeder

July 10th, 2008

2 responses to “Upstarts”

  1. Mikey says:

    I was just reading about the epic rise of Papa Murphy’s take and bake…

  2. Brian says:

    One thing that makes Papa’s so successful is that they are able to accept food stamps as a form of payment. This really opens up their market to people who wouldn’t be able to buy a pizza otherwise.

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